British-Nigerian designer Yinka Ilori and Lego create colorful laundry in London

Lego, the Danish toy company, has collaborated with the British-Nigerian designer Yinka Ilori on a colorful new laundry in East London.

Called Launderette of Dreams, the new space is in fact an art installation, now transformed into bright colors and more than 200,000 Lego bricks that seek to transform community spaces to appeal to children.

Set in an empty shop fa├žade in East London’s Bethnal Green area, the new laundry uses the bold colors of the toy blocks and the bright palette of Ilora’s signature style in a playfully tall, child – friendly space that actively encourages young people to play.

The interior features a huge Lego mural, a vending machine dispensing toys instead of soap, and a floor that acts as a giant hopscotch game. The shop facade, meanwhile, is a giant spinning wheel, in blocks of yellow, red and blue colors, framed on both sides by primula yellow doors.

After growing up close to north London, Ilora was inspired by her own childhood and spent hours playing in her local laundry and waiting for the family wash to finish.

Ilora wanted the work to be aimed at children, to encourage play in a stimulating, safe environment and help regain inner urban space for future generations.

His work is heavily influenced by his own British-Nigerian heritage, which he folds through his multidisciplinary design studio made up of architects and designers. Starting in 2011, upcycling furniture with traditional Nigerian fabrics, his career has since grown to include projects such as Dodge in the courtyard of London’s Somerset House and a multicolored basketball court in the city’s Canary Wharf area.

Launderette of Dreams is located at 133-135 Bethnal Green Road, London, and runs until Saturday, November 6th.

Updated: October 30, 2021, 12:07 p.m.

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