Chaumet store opens on Bond Street, London

London’s Chaumet store nods to Parisian design codes

The Chaumet boutique on Bond Street, London, was designed by Patricia Grosdemange, the perfect showcase for the house’s high jewelery, permanent collections and tiara.

The newly renovated Chaumet store on London’s Bond Street unites British and Parisian design codes in a nod to both typical English architecture and the history of the house. LVMH architect Patricia Grosdemange spearheaded the renovation of the store, which brings symbolic decorative elements to the quiet space.

“This townhouse in London is a unique address, and it gives the apartment the unique opportunity to express both its history and modernity,” says Grosdemange, artistic director of architecture and design at LVMH. ‘We worked with the best craftsmen to create the embroidery; the plaster work and the concrete [using] real plant prints; and the bluish varnishes with marks of leaf gold. ‘

Chaumet store on London’s Bond Street

Design details include Chaumet’s history, where the decorative elements of wheat ears and straw marquetry pay homage to the house’s history, which is also reflected in the tall and fine jewelery collections.

Elements of gold and Chaumet blue characterize the archetypal Englishness of the room. “This Victorian townhouse is the opportunity to express the strong connections between two cultures,” says Grosdemange. ‘Elegance and sophistication are at the heart of our design choices, and in this decision there are many obvious connections between Chaumet and British culture – the intimate atmosphere, shared sensitivity to nature and beautiful gardens, emphasis on craftsmanship. The Victorian style mixed with a Parisian elegance gives a very modern result. ‘

The space is a discreet foil for the tall jewelry, permanent collections and tiaras inside, making it an elegant addition to Chaumet’s retail throughout Europe. It follows the reopening of its London Harrods space and last year’s renovation of the brand’s hotel premises at 12 Vendôme in Paris.

In the end, the store remains true to strong Chaumet codes: ‘We wanted to present the narrative universe of the house, especially nature, light and splendor,’ explains Grosdemange. ‘The celestial theme, dear to Chaumet, evokes radiation and elevation and honors the most prestigious British address.’ §

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