A photographer known for working with the likes of The Rolling Stones, Kate Moss and Kendall Jenner has launched a new series of images aimed at highlighting the impact of food waste on the planet.
The collection, created by Rankin, contains images of food made in the form of plastic bottles.
The British photographer and film director used various things with his team, including pancakes, strawberries and bread for the filming.
It is hoped that the images will show the harmful effects that food waste can have on climate change.
Rankin said: “Like many others, I had no idea that food waste is a major contributor to climate change than plastic. It literally feeds an epidemic that is killing our planet.
“It’s time we see food waste through the same, if not a more dangerous lens, than disposable plastic.”
Sending 1 kg of food waste to a landfill produces the same amount of carbon emissions as for 25,000 500 ml plastic bottles.
“Shooting the plastic bottles out of food waste is my way of bringing this misunderstanding into focus, especially when the solution is simple – just reduce the amount of food you throw out,” Rankin added.
This comes as research from Zero Waste Scotland suggested that 86% of Scots were unaware that food waste could be an even greater contributor to climate change than plastic waste.
It also showed that 63% of the population believe that reducing plastic consumption in the home is the best way to reduce their CO2 footprint when food waste actually releases more emissions.
Iain Gulland, CEO of Zero Waste Scotland, said: “The change in attitudes towards plastics over the last few years has been one of the most dramatic shifts in public awareness around the environment we have ever seen. The same shift is now necessary.spoon for food waste.
“Our research shows that most Scots think they are doing what they can for climate change, but the majority are unaware of the massive impact of food waste.
“We know people want to do their part for the environment, so our message is this – the easiest way you can fight climate change is by reducing the amount of food you waste. That’s how simple it is.”
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The photographs have been released prior to the global COP26 summit in Glasgow, where world leaders gather to discuss ways to tackle the climate crisis.