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Free Email Marketing: Our favorite apps and tools


Free email marketing seems too good to be true, but it’s something every small business should consider. Email marketing can help keep your customers engaged in new and innovative improvements to your products and services. With the impressive number of paid email marketing tools, it is surprising that there are also plenty of free options in high quality.

What do email marketing tools offer?

Before you start choosing the right email marketing app or tool you need, it is important to know what they offer. You want to make sure you choose a platform with all the features you could dream of for effective email marketing campaigns. Some of the most important things to look for when choosing a free email tool include:


By far one of the most important features your email tool should have is a selection of templates. Templates give your marketing campaigns a specific look that resembles website themes. The design you choose will have a specific layout, color palette and even specific fonts to capture the reader’s attention.

Not only do you want to ensure that the templates are free, but that they are attractive and professionally designed. You want to send stylish and appealing marketing material to impress your audience and generate more traffic.

Automated functions

Another great benefit to consider is the integration of automated features with your marketing emails. For example, will you be able to create a schedule for automatically sending emails on a specific day of the month?

With these features, you do not have to worry about manually sending emails to a contact list of over 200 participants each time.

Contact grouping

This benefit depends on how you have your blog, your member site or your online shop organized. You may want to arrange your contacts in specific groups or levels depending on what they have signed up for. In a nutshell, this applies to customers who want all the marketing materials compared to those who are only interested in campaigns.

Using contact grouping, you can send specific emails to specific groups of registrants. It is one of the most important features to help you supply suitable materials for the correct contacts.

Campaign caps

There is no doubt that there will be plenty of marketing emails you will push to your audience over the years. That said, you need a free account that allows you to create a reasonable number of emails.

Most platforms probably have campaign limits, so you can create a certain number of campaigns per day. Cycle. However, you need to make sure that the maximum number of emails you can send matches your marketing strategy. Otherwise, it may just make sense to sign up for a paid account through these platforms.

Data reporting

One of the most valuable things you will receive from your email campaigns is data. The data you receive can tell you the effectiveness of your emails, including how many people click on the embedded links. It can also give you a good idea of ​​how many emails are being sent to inboxes and how many end up in spam folders.

Using these metrics, you can develop the most effective marketing campaigns to attract the highest number of customers. Like designing a website, you want to see which features in your emails are most effective. Is there e.g. Specific, actionable elements that your audience uses or avoids?

Free Email Marketing: Our Favorite Tools

Let’s take a look at some of the top rated email marketing tools that you can use for free.


Mailchimp is undoubtedly one of the most popular platforms used by large and small businesses. Their extensive number of features sets them apart from the competition, as does their experience with marketing campaigns. This platform was the first service to offer an email marketing plan, making it one of the most established options.

With a free Mailchimp account, you get up to 2,000 subscribers with 10,000 emails that you can push monthly. Then there is also the option to upgrade your account (for a price of $ 10 / month) to receive unlimited emails.

There are several significant benefits to using this platform, including:

App integration

When you create free email campaigns with Mailchimp, you have many tools for tool integration. Some of the most popular platforms you can connect to your emails include Salesforce, Shopify and Eventbrite.

Automated functions

Fortunately, Mailchimp also offers many automation tools, making it easier for customers to take advantage of your emails. You will find opportunities for product recommendations, welcome promotions and abandoned car automation.

Landing page builder

One of the most important aspects of any campaign is to make sure you specify a landing page, even without a site. With this platform you can create a landing page to bring customers to your latest advertising offers.

Drag-and-drop editor

If you have never had the chance to create marketing emails, you will find this platform suitable for beginners. With the help of the drag-and-drop editor, you can effortlessly create appealing emails that will surely entice your customers. There is also an assortment of editable templates that allow you to truly make any campaign your own.


Spending hours creating unique email marketing campaigns can be challenging for small business owners. If you are someone who is excited about time, Benchmark is a valuable resource to have in your arsenal. Their simple editor allows you to select pre-designed templates and make minor adjustments to customize campaigns.

With a free plan, you have access to a few extra benefits over other platforms. Your account allows you to send up to 250 emails a month with unlimited subscribers, best for small businesses. There is also the option to upgrade your plan to have 600 subscribers with unlimited email sending monthly for $ 13.99 / month.

Let’s take a look at some of the most impressive features Benchmark has to offer:

Drag-and-drop editor

Like Mailchimp, Benchmark also has a user-friendly drag-and-drop editor. All you have to do is choose a template that interests you, and then you can customize it as needed. Alternatively, you can build your marketing campaign from scratch using your own stock images and ideas.

Custom coding

If you want to take email design a step further, it is possible to customize your emails with this platform. While this is not helpful for beginners, it can be a great opportunity for companies looking to create a unique marketing method.

Email automation features

Fortunately, there are a few automated features that you receive with a free account on this platform. You can automate follow-up emails as well as welcome emails to new subscribers. As an added benefit, there are also abandoned carriage automated features that you can also choose from.

Included surveys and polls

Getting an idea of ​​your customer’s satisfaction is one of the best ways to improve your business over the years. Instead of getting visitors to conduct surveys directly on your site, why not offer a chance for post-purchase reviews? With the included surveys and polls with Benchmark’s free accounts, you can give your customers a space to voice their opinion.

App integration

There is no doubt that Benchmark is one of the most impressive platforms for app integration. There are hundreds of apps that you can add to your marketing campaigns to help with metrics and A / B testing.


Omnisend is one of the best platforms to consider if you own an online shop. Their free email tools help bring products from your store to your customers’ inboxes. They also have a collection of fun and unique email templates to help you improve your contact list.

With a free Omnisend account, you receive a large number of email pushes and subscribers every month. Each account can send 2,000 emails daily or 15,000 emails every month regardless of your subscription amount. If you want to post more marketing content, you can sign up for a paid plan depending on the number of subscribers.

Some of the most impressive features of Omnisend include:

Creative registration forms

If you want to give your contact list something new and fresh, Omnisend is the platform to choose because of their sign-up forms. There are a number of options you can take advantage of, including landing pages, pop-ups, and even innovative email games.

eCommerce integration

Increasing the traffic to your product pages is of utmost importance to online sellers. With Omnisend’s large e-commerce integrations, you can directly direct customers to specific items on your site. This feature is essential if you want to sell directly via emails instead of sending customers back to your site.

Mobile friendly templates

One feature that many email marketing platforms lack is a collection of mobile-friendly emails. As more users are switching to handheld devices for shopping, this feature is ideal. You can choose from a selection of highly responsive templates designed specifically for mobile devices.


If you think you’ve tried all the free online marketing services, MailerLite is a new platform to consider. The company was recently established so you can guarantee that they meet modern requirements.

The two most significant benefits you will experience with their email marketing tools are the ability to improve and expand your business. When you sign up for a free MailerLite account, you will receive 1,000 free emails that you can send with available paid packages.

The paid accounts depend on the number of subscribers you want. For example, you can upgrade your account to $ 15 / month to send emails to 2,500 subscribers / month.

There are several great features that your free account comes with, including:

Attractive and optimized templates

The collection of mail templates from MailerLite is pretty impressive, especially if you prefer modern designs. Each of the templates has different features such as surveys, newsletters and pop-ups. You will also find that most templates are mobile optimized, making them perfect for smartphones and tablets.

Time zone delivery

Your email campaigns need to get to your subscribers’ inboxes at a reasonable time to make them more actionable. With time zone delivery, you can ensure that all your content is pushed at the best time for each contact.

Custom HTML editing

Having a more practical approach to the design of your marketing campaigns is ideal, especially if you have a design team. With custom HTML editing, free MailerLite accounts can fine-tune pre-existing templates to make them more authentic.

Final thoughts

There are plenty of online tools you can find when it comes to free email marketing, each with a variety of features. You will choose a platform with the most attractive templates and adjustable features to customize your campaigns. Choosing the perfect platform has never been easier as most websites adapt to your modern marketing needs.

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