Junior’s to launch NYC cheesecake truck tour; here’s where you can get a $5 slice with all the toppings

STATEN ISLAND, N.Y. — Get ready Cheesecake lovers. World famous Juniors is coming to town to celebrate National Cheesecake Day, which is July 30.

For the first time ever, Junior’s is going on the road in a customized food truck to all five boroughs from July 29 to 31 to sell $5 slices of Junior’s cheesecake with all the toppings.

And customers can spin the truck’s “Wheel of Cheesecake” to win Junior’s swag, including free slices, t-shirts, National Cheesecake Day temporary tattoos and hats.

For Staten Island residents, the tour will be a real “home run.”

That’s because Junior’s will be sponsoring Saturday’s Staten Island Ferry Hawks game. And just before the game at 5 p.m, atop the third base home dugout, a number of local police officers will participate in a cheesecake eating competition.

Junior’s will also be selling slices of cheesecake, with proceeds benefiting the Widows and Orphans Fund of the NYPD, and giving out prizes from the truck, beginning at 4:30 p.m. outside the stadium.


The Junior’s Cheesecake truck is set to embark on its five borough tour, offering $5 slices and a full spread of toppings, such as macaroon crunch, strawberry sauce, chocolate sauce, rainbow sprinkles and chocolate chips.

“From the Financial District to the beach, we’re going to give New Yorkers an unforgettable weekend. As Marie Antionette might have said, ‘let them eat cheesecake!,’” said Alan Rosen, third-generation owner of Junior’s.

Here’s the schedule:

  • July 29: The Junior’s Cheesecake Truck will begin the weekend at Smorgasburg World Trade Center, in Lower Manhattan from 11 a.m. until 2 p.m., and then will travel to Long Island City, Queens, until 4 p.m.
  • July 30: The Cheesecake Truck will make its way from the Bronx to Staten Island. Junior’s will be celebrating National Cheesecake Day with the Staten Island Ferry Hawks baseball team, hosting a cheesecake-eating competition, with proceeds going to the Widows and Orphans Fund of the NYPD.
  • July 31: Junior’s will close the weekend in Brooklyn, spending the morning at Coney Island on Surf Avenue.
  • But throughout the weekend, the truck’s live location in each borough can be accessed on the Junior’s social media pages.

And for one day only, patrons at any one of Junior’s locations – the original flagship in Brooklyn (386 Flatbush Ave. Extension at DeKalb), Times Square (45th St. off Broadway), Midtown (49th and Broadway), and Foxwoods Casino in Connecticut – can take advantage of price discounts on an array of products.


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