Learn to live with Mark Zuckerberg

“Both journalists and tech executives are guilty of believing that Twitter is more important than it is,” Ms. Lessin. “Technology leaders take journalists’ tweets too seriously in many cases – but at the same time, it’s hard to build a professional relationship with someone who attacks you in public all day long.”

I’m not sure it’s always as symmetrical as Mrs Lessin thinks. The Silicon Valley ideology sometimes votes too conveniently with its profits to be taken entirely at face value. And the scope and power of the industry is unsurpassed.

Ms. Lessin also noted that journalists and technology giants are stuck with each other at this point. Senior figures in Silicon Valley, led by an influential Facebook board member, Marc Andreessen, have spent years hovering fantasies about replacing the conflicting news media and appealing directly to their consumers and investors. But they have not yet found a platform that allows them to surpass the independent news media when it comes to communicating with their own employees, much less the public.

Sir. Andreessen’s venture capital firm, Andreessen Horowitz, invested in the social sounding platform Clubhouse in the hope, only to see it disappear into an obscure global home for multi-level marketing discussions. The company also launched a media platform, Future, amid nervous press talk that the technology industry “no longer needs” journalists. Several months later, Future threatens no one, even though the company’s marketing and content manager, Margit Wennmachers, told me in a message on (Metas!) WhatsApp that both projects are just in their “prejudice” and warned against underestimating them.

Mr. Zuckerberg is aware that he can not yet be completely free of the mainstream media. While only giving interviews to four outlets last week, he quietly briefed more than a dozen major news organizations, including The New York Times, before his big “Meta” announcement, an aide said.

The tech giants have not exactly withered under the attention of the news media either. In fact, covering these businesses, Ms. Lessin said, requires a kind of “split-screen.” The companies of technology companies (in the case of Facebook advertising) have so far been unaffected by all the revelations and the subsequent government investigations. When journalists mocked Mr. Zuckerberg’s metavers, the company’s stock rose.

And so the conflict between the media and technology industries is more and more like a stalemate. We may not all be spending the next pandemic in Hawaii with Mr. Zuckerberg, but we’ll probably stay with him for a while longer.

Leave a Comment