Boston Beer threw “millions of cases” of excess Really tough seltzer, says chairman

Boston Beer Chairman Jim Koch told CNBC on Friday that the company decided to throw away excess supply of Truly hard seltzer instead of reducing it in response to a category-wide sales slowdown. “We were very aggressive about adding capacity, adding inventory, buying raw materials, like cans and flavors, and honestly we overbought,” said Koch, … Read more

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