JustWears: Start-up in London for men’s underwear that promises to ‘treat your crown jewels like royalty’ nets for £ 2.6 million

ONE Sustainable lingerie brand launched in London by a husband-and-wife team and promising “a palace for your phallus” has earned £ 2.6 million in a seed round led by consumer-focused foundation, Pembroke VCT. JustWears offers customized underwear made from biodegradable and water-saving wood fibers, seaweed and corn. Each pair has an “ergonomic bag to treat … Read more

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